The partnership gives 8Xbet brand exposure at the Etihad Stadium via LED advertising boards, as well as a regional presence in Asia via digital assets and the club’s Cityzens platform.
TGP Europe, based on the Isle of Man, operates the Asia-facing sports betting and gaming site, which was launched in 2018.
“We are delighted to welcome 8Xbet as a regional partner of Manchester City today. 8Xbet shares our commitment to entertaining and providing great experiences to customers and fans alike” said City Football Group vice-president of global partnerships marketing and operations, Tom Boyle.
“The new partnership provides the club an opportunity to further increase our presence across the region and we look forward to working with 8Xbet.” 8Xbet founder Ryan Li added: “It is a huge honor to partner with Manchester City – we are delighted to have secured our first-ever football club partnership with one of the biggest teams in the world. As Premier League Champions in four of the last five years, City has a huge following in Asia, and we are excited to work together to bring exclusive content to fans in the region.”
The Manchester City partnership comes on the heels of 8xbet’s recent appointment of Teddy Sheringham as a brand ambassador.
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