What Is Arbitrage Blogging?
Arbitrage blogging is a money-making strategy where bloggers buy cheap traffic from one source and monetize that traffic through ads or affiliate links, earning more than they spent. It’s essentially a digital form of “buy low, sell high.”
Instead of waiting for organic traffic to build over time, arbitrage bloggers invest in paid traffic (like Facebook Ads or Outbrain), direct it to blog posts filled with monetized content (usually through Google AdSense, Ezoic, or affiliate links), and pocket the profit from the difference.
How Does Arbitrage Blogging Work?
- Create Viral or Clickworthy Content
Content is usually short, engaging, and emotional—think listicles, shocking facts, celebrity news, or trending topics. - Buy Low-Cost Traffic
Platforms like Facebook Ads, Taboola, or Pinterest are commonly used for buying cheap clicks (CPC). The goal is to drive as many people to your site for the lowest cost possible. - Monetize Through Ads
Once visitors land on your blog, you earn money through display ads (Google AdSense, Ezoic, or Mediavine) or affiliate offers. - Profit from the Spread
If you spend $10 on ads and earn $20 in ad revenue, your profit is $10. Scale that up, and you’ve got a system for passive income.
Example of Arbitrage Blogging in Action
“10 Foods You Should Never Eat After Age 40”
- You promote this post on Facebook, targeting users 35+.
Arbitrage blogging can be a game-changing way to monetize content fast—if done right. With the right niche, traffic source, and ad setup, you can create a profitable content engine that runs with minimal effort.